ZESPRI® will showcase its kiwifruit at Fruit Attraction

From 23rd to 25th October, Madrid will host a new edition of Fruit Attraction, one of the largest international trade fairs organised by IFEMA and FEPEX. Zespri® will have a stand in Hall 10 – Corridor E, where various activities will be held.

Attendees will be able to see firsthand Zespri’s® complete kiwifruit production process thanks to augmented reality glasses that will take users on a trip to the orchards of New Zealand. For a few moments, everyone who wears these glasses will be able to see where Zespri® kiwifruit is grown, selected, labelled, packaged and distributed all over the world, always under the highest quality standards.

Moreover, they will have the chance to make an exquisite Zespri® kiwi smoothie on a smoothie bike. All visitors to the Zespri® stand will be able to taste the delicious shakes, which they will also be able to make them for themselves if they wish. There will also be a tasting of both varieties of Zespri kiwifruit, Green and Zespri SunGold which, with their high content of Vitamin C and fibre, will give revitalize all visitors to the stand.

About Zespri®

Zespri® International Limited, a leading company in the fresh fruit market, markets Zespri® kiwifruit in 60 countries with the responsibility of offering the best product in terms of quality, nutritional value and flavour. Research is a priority at Zespri® and focuses on developing new varieties of kiwi with the highest quality standards to delight consumers’ tastes and guarantee them a fruit they can trust.