For another year fruit sector professionals will be meeting in Madrid at the latest edition of Fruit Attraction, set to be held from 22 to 24 October, and it goes without saying that Zespri® will be there so that fair-goers can learn more about the brand and enjoy their kiwis.
Attendees visiting Zespri’s stand during the fair will receive a first-hand demonstration of the company’s production system and quality control policy using augmented reality glasses. On this virtual journey, fair-goers will enjoy the idyllic surroundings of the company’s plantations and its efficient system designed to ensure the highest quality of their kiwis.
And if a more hands-on activity is what they’re after, visitors will also be able to prepare their own kiwi smoothies using the smoothie bikes that Zespri® will be making available to the public, who, in addition to having fun pedalling, will enjoy the delicious taste of the two Kiwi varieties: Zespri Green and Zespri SunGold.
Zespri® International Limited, a leading company in the fresh fruit market, sells Zespri® kiwis in 60 countries while assuming the responsibility of offering the best product in terms of quality, nutritional value and flavour. Research is a major priority at Zespri® and focuses on developing new kiwi varieties with the highest quality standards to delight the taste buds of consumers and guarantee them a fruit experience they can fully trust.