By Elena F. Guiral
E-commerce is already part of our daily lives, not only in purchases of non-perishable goods but also in fresh products, although these only account for 2.3%, in which fruit and vegetables account for only 0.5% of the total.
According to the Report on food consumption in Spain 2017 published by the Ministry of Agriculture, Fisheries and Food, two years agoe-commerce represented 1.2% of total purchases of food for home consumption, so it is considered a channel with a high development potential, although fresh products accounted for only 0.5% of the volume. The increase was 10% in 2017. It is estimated that the percentage could reach 8% in 2020. In fact, they are the only purchase channel whose use is increasing besides supermarkets, which do so by 5.7% compared to the 1.7% decrease in purchases in hypermarkets.