At Fruit Attraction 2018, Smurfit Kappa will show its latest innovations for the fruit and vegetable sector

Smurfit Kappa, a leader in the paper and corrugated cardboard packaging sector, returns once again to Fruit Attraction to show the fruit and vegetable sector its latest innovations, designed to grow businesses and meet the needs of farmers, packers and retailers.

Innovative and sustainable solutions, key attributes that differentiate all the company’s models, which provide a high degree of logistical efficiency by enabling better stacking and stability, occupying less space and obtaining greater strength, which helps reduce the costs of logistics, storage and distribution.

These corrugated cardboard packaging solutions also help boost the commercial results of Smurfit Kappa customers, with proposals that improve their image at the point of sale. And they are fully customisable, allowing you to distinguish the products from those of other brands, something which is essential in such a competitive business environment. Prepared innovations for HQP, Digital or Preprint printing technologies that help capture the attention of the buyer on the shelf.

All Smurfit Kappa models are also 100% biodegradable, recyclable and have been manufactured following the strictest environmental criteria. Not to mention that they have been created in accordance with current regulations on food safety and hygiene, so they are designed to preserve the quality of fresh products throughout the supply chain.

The wide range of products offered by the company includes solutions ranging from ready-to-sell packaging, to trays for fresh products (the acclaimed and patented Smurfit Kappa P84 system), bulk selling, fruit trays or store displays, as well as an array of assembling machines, distributed throughout the whole peninsula and always available to help get products to market even more efficiently.

The largest centre of experiences for the agricultural sector

The new Agri Experience Centre of Smurfit Kappa will also enjoy prominence at Fruit Attraction. An innovation centre focused exclusively on the fresh fruit and vegetable sector, which gives customers the chance to have a full R+D+i experience through the different corrugated cardboard solutions available on the agricultural market. While there, you can experience first-hand what the latest innovations and packaging services can do for your products, to increase your sales, optimise your supply chains and make your business more sustainable.

The tenth edition of the International Fruit and Vegetables Fair, which takes place at IFEMA from 23 to 25 October, is a key date for professionals and experts in the fruit and vegetable industry and has established itself as one of the most reliable international benchmarks in the sector. Smurfit Kappa will be back at this essential event for another year with a modern and original stand occupying 120 m2 in Hall 7 (7E09). There you will be able to see how innovation and sustainability are the main pillars of the company’s strategy.

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