• FRUIT ATTRACTION expects the 10th anniversary edition to be 16% bigger, with more than 1,600 exhibitor companies from around the world

    From 23 to 25 October

    “Fresh Produce Southern Hemisphere” is a new area located in Hall 10, which will showcase the counter-seasonal offering alongside Europe

    With 70,000 trade professionals from 120 countries are expected to attend this established international business meeting in a key month for planning the season

    Fruit Attraction, the International Trade Show for the Fruit and Vegetable Industry, organised by FEPEX and IFEMA, is expecting even more exhibitors to occupy 16% more exhibition space at its 10th edition, which is scheduled to take place from 23 March to 25 October. These forecasts were made yesterday after the first space allocation meeting. The meeting will continue assigning spaces in the producers’ area until Wednesday, and then resume next week for the auxiliary industry.
  • Fruit Attraction has begun accepting applications to take part in the Smart Agro area

    Organised by IFEMA and FEPEX, the fair will be held from Tuesday 23 to Thursday 25 October 2018.

    This exhibition area specialises in technology, innovation and knowledge applied to the fruit and vegetable industry

    The first priority deadline for participation requests is 23 March.

    Fruit Attraction 2018, organised by FEPEX and IFEMA, will celebrate its 10th Anniversary from 23 to 25 October. The organisers are now accepting applications to take part in the Smart Agro area of the exhibition, an initiative to drive technologies, knowledge and innovation applied to the fruit and vegetable industry. Commitment to technology that will raise awareness of the value of these areas to improve agricultural yields and opportunities to diversity and be competitive in international markets while lowering costs, with a focus on sustainability and efficiency.
  • You can now register to take part in the 10th anniversary of Fruit Attraction.

    Organised by IFEMA and FEPEX, the fair will be held from Tuesday 23 to Thursday 25 October 2018.

    From Tuesday to Thursday, more than 1,600 direct exhibitors and 70,000 professionals from 120 countries will convert Madrid into the world capital of the fruit and vegetable industry.

    The first priority deadline for participation requests is 23 March.

    Fruit Attraction 2018 will celebrate its 10th anniversary in style. More than 1,600 exhibiting companies and 70,000 professionals from 120 countries will gather in Madrid, Spain, from Tuesday 23 to Thursday 25 October, at a key time for planning fruit and vegetable sales campaigns. Halls 3, 5, 6, 7, 8, 9 and 10 at IFEMA will host this special anniversary edition, which, under the slogan Where Fresh Produce & Innovation meet, will include an endless number of innovations with the aim of continuing to offer international markets the most complete and effective marketing tool for the fruit and vegetable sector. Southern Europe is cementing its marketing function and position as a connection point between Latin America and the rest of the world. Technology and innovation as drivers of productivity and industry competitiveness will have a leading role in this tenth anniversary edition.