Fruit Attraction 2018, organised by FEPEX and IFEMA, will celebrate its 10th Anniversary from 23 to 25 October. The organisers are now accepting applications to take part in the Smart Agro area of the exhibition, an initiative to drive technologies, knowledge and innovation applied to the fruit and vegetable industry. Commitment to technology that will raise awareness of the value of these areas to improve agricultural yields and opportunities to diversity and be competitive in international markets while lowering costs, with a focus on sustainability and efficiency.
For the second consecutive year, Smart Agro will receive support from AMETIC and ICEX, fostering participation among IT companies (with subsidies covering 25-30% of participation costs) and launching a programme to stimulate networking among exhibitors and visitors
In 2018, Fruit Attraction is celebrating its tenth anniversary, with the biggest and most comprehensive event ever. It is expecting to welcome 1,600 companies and 70,000 trade visitors from 120 countries, transforming Madrid into the epicentre of the fruit and vegetable industry for a week.