IDAI NATURE will present a new strategic partners programme at Fruit Attraction

Idai Nature is a consolidated brand of great importance among farmers who are seeking natural treatments, therefore it decided that it was time to give new national and international distributors the opportunity to join the company.

This new programme is designed for existing and new distributors and offers training, certification, authorisation and sales support. In addition, it includes discounts and incentives based on performance and the achievement of objectives.

Idai Nature is currently strengthening its international presence and has opened a new line of expansion under the franchise formula. The first one is located in Switzerland.
The company already has four delegations, Idai Nature USA, Idai Nature Mexico, Idai Nature Algeria and Idai Nature Turkey, and has new projects in several Asian countries, where, following the global trend towards food security, the Idai Nature philosophy fits perfectly.

Its second franchise in Ghana, with the name of Idai Songhai, was created together with a first-tier local partner interested in accessing new technologies in Europe, with the aim of responding to the great demand for its products in this African country. The new company will be registered in Accra, the country’s capital and largest city, where there are large plantations of cocoa, banana, watermelon and corn, among other crops.

30% growth

The international expansion and growing domestic demand are reflected in a large jump in business volume. In the last two years, turnover has doubled and growth this year will be around 30%.