Fruit Attraction has become an event not to be missed for Grupo Hortiberia, which has been participating in this fair since its first edition. Grupo Hortiberia is one of the most consolidated fruit and vegetable companies in Spain thanks to the unfailing efforts of each of its partner companies: Campo de Lorca, Miguel Parra e Hijos, Blancasol, San Cayetano, Agromark, Procomel, Agricola Aguileña and Olé Fruit.
Among the strategic lines pursued by Hortiberia is the search for new alternative markets to traditional European export destinations. The company’s faultless handling of the logistic process, both by air and sea, is one of the main factors that has seen the company consolidate its presence in long distance markets. Hortiberia as a group has a greater capacity to establish business relationships and strengthen commercial ties.
Moreover, Hortiberia is strongly committed to organic produce, adapting to new market trends and consumer demand. These novelties and services will be presented, among others, at the next edition of Fruit Attraction.