Adapting to different lifestyles remains a challenge for the food industry in Europe. For this reason, in recent years many companies have focused their efforts on developing products that facilitate consumption outside the home and, at the same time, are healthy and compatible with a balanced diet. These are the so-called convenience foods, prepared to be eaten at any time and place. This segment has become well known in the fruit and vegetable sector, with a large number of references arising from the trend.
56% of Spaniards recognise that they use ready-to-eat products due to lack of time, according to a study prepared by AECOC. Specifically, the convenience food report states that the main reasons that lead to the purchase are the time savings and peace of mind of having alternatives in case of emergency. There is also another large part of the population (42%) that turns to them because they do not know how or do not want to cook. However, one country stands out among the most high-profile economies in Europe, the United Kingdom. According to Statista, its income was €12.591 billion in 2018 for the sale of these products, and it was the fifth nation anywhere – only behind the US, China, India and Japan – in turnover volume.