Apples Val Venosta will present the Golden Gold Awards at Fruit Attraction, recognising the best fruit shops in Spain

VI.P, Asociación de Cooperativas Hortofrutícolas de Val Venosta, is one of the veteran companies at Fruit Attraction, which has participated in the industry fair since its inception. And in this tenth edition, it will be very active indeed.

The producers Manzanas Val Venosta and Bio Val Venosta, one of the European leaders in the sector, will have a stand (10G07) with 64 square metres, housed in Hall 10 at the IFEMA exhibition centre.

A space in which they will showcase the latest produce from a catalogue that has recently been growing. This is thanks to their continuous contacts with experimental centres around the world and the work carried out jointly with the ‘SK Südtirol’ consortium to identify new initiatives aimed at satisfying consumers’ needs and tastes.

The collective brings together more than 1,700 producers, organised in 7 cooperatives, and is located in the Valle Venosta, in the Italian Alps. A privileged area for the cultivation of high quality apples, with a special microclimate.

Active in 50 international markets, the group will release information on the start of a season that is seeing new initiatives come to the fore, detailing its strategy in Spain, at an informative breakfast aimed at the press and scheduled for 24 October at 10 a.m. at its stand.

In addition, on 23 October at 6:30 p.m., VI.P will offer an afterwork to celebrate the start of the fair and the decade since Fruit Attraction began. Manzanas Val Venosta will organise a relaxed meeting in the Fruit Fusion area (Hall 6) that will be open to clients, reporters and professionals and feature the participation of the National Cocktail Champion Iván Talens, who will be in charge of offering two apple-based preparations for the attendees.

Manzanas Val Venosta will present its Golden Gold Awards at this afterwork in collaboration with the Fruit Attraction organisation. The awards, which are now in their third year, recognise the best fruit sellers in Spain in the categories of Market Fruit Stall, Neighbourhood Fruit Shop and Retail Chains (supermarkets and hypermarkets), to which a new award for the most creative Fruit Seller has been added this year, to recognise the most original initiatives promoting fruit and vegetables. Candidates can be consulted at

The event will serve as a bridge before the big party for the tenth anniversary organised by Fruit Attraction for 8 p.m. that evening. Over the duration of this industry meeting, in addition to these activities VI.P will be holding meetings with existing and potential customers, taking advantage of the dynamism offered by this event, which is attended by more than 70,000 visitors from 120 countries, to establish relationships with Spanish businesses and those from other countries present at the fair.

Stand (10G07), Hall 10

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